MICHELLE BALKAN

Senior Web Production Specialist | Email Operations Specialist | Digital Production Systems

Nashua, New Hampshire | (978) 866-3276 | mbalkan@comcast.net | www.linkwsin.com/in/michelle-balkan | Portfolio: https://www.mbalkancomcast.net/

PROFESSIONAL SUMMARY

Senior digital production specialist with 15+ years of enterprise experience and nearly 30 years of digital production expertise spanning web production, multilingual email operations, accessibility compliance, and enterprise digital content systems. Deep expertise in HTML/CSS, CMS publishing, Marketo email production, localization, QA, and developer-ready documentation. Known for independently executing complex digital builds with minimal supervision—taking projects from concept through implementation and delivering scalable, accessible, multilingual digital experiences with strong technical accuracy, operational consistency, and attention to detail.

TECHNICAL SKILLS

Web Production & CMS

HTML, CSS, Jahia CMS (10+ years), WordPress, Responsive Web Production, Bootstrap Grid Architecture, SEO Metadata, Alt Tags & Title Attributes, Image Mapping, Image Optimization, Browser Developer Tools, Website QA, ADA/WCAG Accessibility Compliance

Email Operations & Marketing Automation

Marketo (4–5 years), Litmus, Pardot, Responsive HTML Email Development, Email CSS Management, Outlook Rendering Optimization, Cross-Client QA Testing, Email Template Systems, Multilingual Email Deployment

Design Systems & Content Operations

Figma (6 years), Components & Variants, Figma Dev Mode, Developer Handoff Optimization, Naming Conventions, Developer Documentation, Information Architecture, Localization Coordination, Metadata Management, Content Governance

Creative & Technical Tools

Adobe Photoshop, Adobe Illustrator, Miro, Smartsheet, Akamai, Wistia, CookieYes, Box, Microsoft Office Suite, Visual Studio, ClearCase, Basic PHP Familiarity

VICOR CORPORATION
Andover, MA

PROFESSIONAL EXPERIENCE

Sr. Graphic UX/UI Designer & Email Template Creator | 2005–Present

Web Production & Digital Content Operations

  • Independently build and maintain enterprise website sections and landing pages in Jahia CMS, managing HTML structure, responsive layouts, SEO metadata, accessibility, image optimization, and multilingual deployment.

  • Build complete website sections for major business areas including Defense & Aerospace, Robotics, 48V, UAVs, Automotive, High-Performance Computing, Battery Lifecycle, and customer support.

  • Design promotional landing pages in Figma and build reusable Jahia templates for webinars, white papers, and marketing campaigns with integrated data-capture forms.

  • Manage custom branded data-capture form styling across Marketo and related JavaScript language files in Jahia, supporting translated form experiences across multilingual website versions.

  • Redesign and optimize website product tables and filtering experiences to improve product discovery and help customers more efficiently find relevant technical solutions.

  • Lead ongoing redesign of enterprise website navigation architecture to reduce page clicks and improve discoverability of product information.

  • Manage multilingual web production across translated website versions and support website usability and navigation improvements.

  • Take projects from concept through implementation and deployment, balancing design intent, technical production, QA, and multilingual delivery across digital platforms.

Email Operations & Marketing Production

  • Design, develop, code, and maintain a Marketo email ecosystem of 62 responsive templates supporting external campaigns and internal communications.

  • Build multilingual email systems supporting English, Simplified Chinese, Traditional Chinese, Japanese, German, and Korean.

  • Translate approved Figma designs into responsive HTML and implement production-ready templates in Marketo.

  • Manage Outlook rendering reliability, perform Litmus QA testing, and maintain documentation and training materials supporting efficient team adoption.

  • Conduct independent research and implementation support during Adobe Marketo’s Email Design Studio transition (2026).

Design Systems, Documentation & Technical Support

  • Help build and maintain a cross-functional Figma design system using reusable components and structured layouts supporting scalable digital production.

  • Create developer-facing documentation, style guides, and development-ready design assets that improve implementation consistency and reduce ambiguity.

  • Develop best practices, workflows, and production standards that improve consistency and streamline digital implementation.

  • Partner closely with developers to ensure final builds align with intended design vision and technical requirements across customer-facing and internal tools.

  • Support high-visibility executive initiatives involving technically complex engineering and product communications.

QA, Localization & Governance

  • Coordinate enterprise website accessibility improvements supporting ADA/WCAG compliance initiatives.

  • Coordinate multilingual workflows across up to five language versions with colleagues in China and Japan.

  • Maintain content governance standards including translation workflows, SEO metadata, and multilingual content integrity.

  • Serve as a primary QA resource validating responsive behavior across devices, browsers, and email clients.

  • Proactively identify, troubleshoot, and resolve implementation issues across digital platforms.

PAPYRUS RACING GAMES / VIVENDI UNIVERSAL GAMES — Concord, MA

Production Assistant → Computer Artist → Senior Artist (UI Production & Implementation) | 1997–2004

  • Progressed from Art Production Assistant to Engineering Department UI Specialist supporting multiple shipped racing titles.

  • Served as a single-owner UI production resource translating approved concepts into production-ready front-end implementations.

  • Designed and built graphical user interfaces using Visual Studio and proprietary systems for Grand Prix Legends and multiple NASCAR Racing titles.

  • Developed localization-ready interface systems supporting German translation.

  • Collaborated cross-functionally with engineering and production teams to deliver release-ready interface implementations.

MINUTEMAN PRESS
Burlington, MA

Graphic Designer | 1995–1996

  • Progressed from Art Production Assistant to Engineering Department UI Specialist supporting multiple shipped racing titles.

  • Served as a single-owner UI production resource translating approved concepts into production-ready front-end implementations.

  • Designed and built graphical user interfaces using Visual Studio and proprietary systems for Grand Prix Legends and multiple NASCAR Racing titles.

  • Developed localization-ready interface systems supporting German translation.

  • Collaborated cross-functionally with engineering and production teams to deliver release-ready interface implementations.

EDUCATION

Bachelor of Fine Arts (BFA), Graphic Design

Montserrat College of Art — Beverly, MA